Turn your Data into Growth
In today's digital landscape, data isn't just numbers, but your competitive advantage.
We transform raw data into actionable insights that drive business growth.
Your challenges, our solutions
You know you need better analytics when:
– Your advertising costs keep climbing, but sales aren't keeping pace
– Customer retention is a mystery: you can't track who stays, who leaves, or why
– Your data lives in silos, making it impossible to see the full picture
– Different tools tell different stories, and you're not sure which numbers to trust
– You have data, but it's not helping you make better decisions
Who we serve
We partner with digital-native companies that need to move fast and scale smart:
– E-commerce businesses seeking to optimize their customer journey
– SaaS companies looking to reduce churn and increase lifetime value
– Mobile apps aiming to boost engagement and retention
– EdTech platforms working to improve user success and satisfaction
What you get
Clean data. No chaos, no errors—just reliable information you can trust.
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Efficient processes. Regular, meaningful actions to manage and use your data effectively.
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Tailored tools. The right analytics systems and platforms to solve your specific challenges.
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An empowered team. Colleagues who know how to drive your business forward with data.
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Sustainable growth. The ability to steer your business with metrics at its core.
What sets us apart
Unlike hiring an analyst or developer, we deliver:
Deep business impact
– Strategic insights that connect directly to revenue
– Custom analytics architecture built for your specific needs
– Comprehensive training that empowers your entire team
– Long-term solutions that scale with your growth
Cost-effective excellence
– Full analytics department capabilities at the cost of one senior analyst
– Systems that continue delivering value long after our engagement
– No wasted time on trial and error: we bring proven methodologies
How we work
A data-driven approach means making decisions based on facts and figures, not intuition. We're honest with our clients: implementing this approach is complex and demanding.
While we don't promise instant results—in fact, we warn that the first steps can be challenging—we guide you through every obstacle and guarantee meaningful outcomes.
Audit and goal alignment (1–3 months)
We thoroughly examine your systems, identify gaps, and gather all necessary information about your current processes. This stage can be uncomfortable as it often uncovers long-ignored issues.
Outcome: A clear understanding of where the problems lie and what needs to change.Tool and process setup (1 month and up)
We implement analytics, define metrics, and establish routines for working with data. Together with your team, we refine what works and improve what doesn't.
Outcome: Fully functional tools and a team that knows how to use them.Hypothesis testing and iteration
This stage varies based on your specific situation. For example, we might identify weaknesses in your sales funnel and test changes to improve key metrics.
Outcome: Initial measurable results that can be interpreted and scaled.Long-term integration
Analytics becomes a seamless part of your business processes.
Outcome: A system that evolves with your business and drives ongoing growth.
Why us
To effectively manage product development, it's crucial to have knowledge in various fields: finance, analytics, features of international markets, and product development frameworks.
Strong Team: At Metrico, our team consists not just of product managers, but also analysts, designers, and developers. This means we can cover all aspects of creating and launching a product, from the initial idea to its implementation.
Product Managers Community: We are nurturing a community where one can come for advice and connections. Each member excels in something unique: conducting interviews, setting up analytics, experience with the European education market.
Regina Karpanina, Product Manager
14 years in IT, 6 years in Product Management Superpower: I can see people and processes behind the dry numbers, understanding the motives and emotions that drive people. This helps me be a good Product Manager who thrives in a data-driven environment.
Dasha Eustegneeva, Senior UX/UI Designer, Product Manager
Co-founder of Plan 9 design and crypto project development studio. Lead product designer in fintech projects. Launching landing pages for hypothesis testing within 2 days, iteratively improving metrics in product interfaces.
Superpower: saving time on usability testing by using established behavior patterns (testing only new patterns); saving project time and money by using ready-made component libraries.
Natalia Atarshchikova, Product Manager
Superpower: Master of words: turns complex truths into clear and gentle messages. Reads hidden desires and creates deep trusting communications that unite and inspire.
Our cases
Growth and development for Productivity Tool
Increasing the conversion rate. We analyzed the customer journey and found that the pricing information was unclear. We updated the interface and it helped to increase the conversion rate.
30%
Conversion
Increasing Retention. Customers did not understand the value of the product during the trial period. We created an email campaign about the features and implemented in-app notifications.
+9.3%
to Retention of Day 1
+11.2%
to Retention of Day 7
Macrorregional telecom operator
Launching a digital startup to expand the subscriber base. After analyzing products, we chose Smart Intercom (IP intercom) as a product that best fits the operator's infrastructure. We developed a business and economic model for the project, as well as an MVP of the mobile application for a test launch. After a successful start, the project attracted investments of 220 million rubles and within three years attracted over 400 thousand users with 12 thousand installed intercom panels.
Product line audit
Smart Intercom
$2,4m
Investments
440 000
Users over 3 years
Retail of household goods with annual revenue of $8.48 billion
Smart forecasting algorithm. We have analyzed marketplace data and customers' ARPPU, identifying key revenue-generating products. An algorithm was developed to detect users beginning to make purchases for repairs. The algorithm sent them notifications about relevant offers.
11%
Conversion Rate
+10%
ARPPU
+6%
Company’s GMV
Private car rental with driver in Italy
Local company's business model, aimed at attracting investments to create a service aggregator for the Italian market. We have analyzed competitors and formulated a profit and loss report. Market's key issues have been identified, as well as significant conditions and requirements necessary for the establishment of a new company.
Competitor analysis and P&L
Business model
Medical network startup clinic
Evaluation of the business model of the international market. A technical audit has revealed critical security and scalability issues that are vital in the medical field. We have developed a business model and conducted a cost analysis, but the payback period and the investment did not align with the clinic owners' expectations.
Technical and regulatory audit
Technical and regulatory audit
New business model
Customer analysis
New Business Model
Why clients choose us
We implement not only analytics but also the processes to use it effectively.
We train your team to work with data and adopt an analytical mindset.
We are honest: the first months will be challenging, but the results are worth it.
We focus on long-term value: the systems we build continue to work after our collaboration ends
We are transparent about costs: a comprehensive solution for the price of an in-house analyst
Is this right for you?
Analytics investment delivers the highest ROI when your business:
– Has achieved initial product-market fit.
– Generates consistent revenue and traffic.
– Is ready to scale systematically.
– Has leadership buy-in for data-driven decision making.
What to expect:
We believe in radical transparency. Working with us means:
– Dedicated time investment from your team.
– Openness to process changes and new workflows.
– Active collaboration throughout the engagement.
– Short-term effort for long-term transformation.
Ready to transform your analytics?
Let's have a conversation about your business goals. Whether you have a specific challenge or simply know something needs to change, we'll help you understand: where you are now, where you could be, and how to get there
Contact us today to start your data-driven journey.