Проектируем, проверяем и запускаем цифровые продукты на основе анализа данных
Каждое решение стоит компании времени и денег, однако не все они гарантируют рост. Чтобы найти эффективное продуктовое решение, мы проводим исследования, анализируем данные, а так же опираемся на свой продуктовый опыт работы с разными кейсами.
Что такое эффективные продуктовые решения?
As product or business leaders, we want to make only those decisions that will make our product better for users and increase profits. But how can we be sure that investing in the development of a new feature will pay off, and that a strategy for entering a new market will indeed bring in new users?
Our team follows a proven strategy. We start by assessing the potential impact of each hypothesis on growth and business success. Understanding key metrics and economic aspects allows us to filter out about 70% of proposals that are unlikely to yield significant results. Our task is to quickly test the largest number of promising ideas.
Here are the principles we follow:
Decisions must be data-driven: decisions are made based on collected data and analytics, which helps reduce risks and increase the likelihood of success.
All for the users: focusing on meeting user needs and solving their problems, which increases their loyalty and retention.
Think about the money: The decision brings a specific economic benefit, for example, increasing revenue, and improving LTV (Lifetime Value) and ROI (Return on Investment) metrics.
Long-term play: The decision should be sustainable in the long term and scalable in line with the growth and development of the company.
Innovation: Includes innovative approaches and technologies to improve the product or processes.
Для кого мы можем быть полезны
We focus on working with digital products: e-commerce, SaaS, EdTech, aggregators.
We are best at working with serial entrepreneurs and investors, as well as with heads of marketing or product departments in already developing companies.
Задачи бизнеса, с которыми мы будем полезнее всего
Idea Validation Before Seeking Investment: We'll conduct market and competitor analysis, test demand, calculate the Unit Economics, and cross-check with your financial plan.
Launching a New Business or Direction: We'll analyze the market, form hypotheses, test them, develop a business model, Unit Economics, and market entry strategy. [case]
Launching a Digital Startup: We'll test your product vision to ensure it aligns with market needs. We'll devise a strategy, assemble a team for it, and launch an MVP, focusing on target metrics. [case]
Growth and Scaling of a Working Product: If the product meets market needs, it's time to scale it. We'll implement analytics, build a metric tree, and introduce a growth system based on continuous hypothesis testing, streamlining the development process. [case]
Shutting Down or Pivoting a Product: If your investment in the product hasn't paid off and you can't meet user needs, we will analyze the current business model to identify the reason for the lack of growth and propose a new strategy—the decision is yours! [case]
Почему мы?
To effectively manage product development, it's crucial to have knowledge in various fields: finance, analytics, features of international markets, and product development frameworks.
Strong Team: At Metrico, our team consists not just of product managers, but also analysts, designers, and developers. This means we can cover all aspects of creating and launching a product, from the initial idea to its implementation.
Product Managers Community: We are nurturing a community where one can come for advice and connections. Each member excels in something unique: conducting interviews, setting up analytics, experience with the European education market.
Какие инструменты используем
Choice of tool, framework, or type of research depends a lot on the task. Here's what we use in our work:
Metrics Tree
AARRR
RICE
Unit-economics
CJM
ICE
Road Map
Hypothesis
Blueprint
Lean Canvas
Strategy Canvas
Brain Storming
TAM/SAM/SOM
Customer Empathy Map
Business Model Canvas
Как мы будем с вами работать
Expectation Alignment. We analyze your product or task and based on this data, we determine the goals and format of collaboration: audit of the current stage, a workshop with the team, data collection. From 1 to 6 weeks
Start of Work. Elaboration of product strategy based on data, adjustment of planning and communication processes in the team, support for operational issues: which metrics are needed, which hypothesis is more important, how to better phrase a question in custdev, engagement of industry experts. From 3 months
Collaboration Evaluation. Conducting a retrospective meeting with a summary of work results based on qualitative and quantitative metrics